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How useful is distance learning MBA In Marketing?

 Introduction

Reaching and engaging with potential customers is a vital component of an effective marketing strategy. Understanding your customers’ desires, down to manufacturing, pricing, and packaging helps you build an appealing product.

Marketing Management

Marketing management is the process of controlling the trade aspects, setting the goals of a company, organizing the plans at each step, taking decisions, and executing them to get the maximum turnover by meeting the consumers' demands. 

Marketing management is significant in meeting the increasing competition and the need for transforming businesses to go digital which helps reduce costs and increases profits. Marketing management is one of the most important functions in a commercial and business enterprise.

Objectives of Marketing Management

The fundamental purpose of marketing management is to fulfill the objectives of the business and a business aims at earning reasonable profits by satisfying the needs of customers.

• Collecting information related to marketing from different sources and analyzing all the data 

• Making a production plan based on buyers' preferences and market demand. 

• Appropriate distribution process according to the distribution plan

• Determining the appropriate product price according to the market study

• Market development and expansion 

• Increasing profitability

• Finding strategies to create demand for the product

• Building the Company's Reputation, Goodwill, and Image

Learning Marketing with distance learning MBA

If you are someone with great leadership and management skills, pursuing a distance learning MBA in Marketing Management would be the right choice. The PG Diploma in Marketing Management course prepares you for product development and design, brand and product management, marketing services, business relationships, and franchising. The course equips you with core concepts of ever-evolving digital marketing.

With these industry-ready skills, a full-fledged course in marketing shall prepare you to take up challenging roles namely;

• Advertising Manager

• Advertising Art Director

• Market Research Manager

• Marketing Manager

• Digital Marketing Manager

• Public Relations Manager

• Business Development Manager

• Brand Manager

Let’s take a closer look at what a Marketing Manager does - 

In big-scale companies, marketing management roles can be extensive. Specific marketing management roles can range from;

• Digital Marketing Manager

• Brand Marketing Manager

• Product Marketing Manager

• Social Media Marketing Manager

• Content Marketing Manager

A keen marketer must constantly update one’s knowledge and skill. The easiest way to do so is by enrolling in distance learning MBA courses to upgrade their existing careers. Distance learning MBA is a great way to improve your professional skills and aptitude, get through knowledge of the industry from a wider perspective, and level up with powerful industry insights.

Master the art of SEO with a PGCM Course in Digital Marketing

We are currently in the ever-evolving Digital Era where no trend is constant. To survive in this changing world, going digital is the only way forward. The key to successful marketing has always been about connecting with the target audience in the right place, at the right time. Businesses worldwide are using digital media to reach a wider audience without any geographical restrictions.

Marketers implement effective digital marketing strategies to gain significant commercial exposure & benefits.

When it comes to selling your business online, SEO is one of the most sought-after terms marketers leverage on. SEO i.e. Search Engine Optimization is the process of enhancing or optimizing your site to increase its visibility when people search for products or services related to your business in search engines like Google, Bing, etc. The higher the visibility of your pages in search results, the more likely you are to gather attention and attract new prospects and existing customers to your business.

The goal of SEO is to raise your ranking in organic search results by implementing various SEO activities. Search is often the primary source of digital traffic for brands. More visibility and higher ranking in search results than your competition can have a material impact on your net profit.

 Here are some major benefits of SEO;

      ●     Targets quality traffic

●     Boosts your credibility

●     Supports Content Marketing

●     Maximizes PPC campaigns

●     Gives you the competitive edge

  With an increase in the demand for SEO services, job opportunities in the industry are peaking. With a surge in online businesses due to the pandemic, an SEO specialist has turned out to be the need of every organization, brand, and agency today.

 You too can start your fulfilling career as an SEO expert with Post Graduate Certificate in Digital Marketing. This PGCM Course aims to provide the opportunity to upgrade and upskill yourself and become the expert required by businesses today.

 PGCM Digital Marketing course offers the latest, in-demand learning outcomes namely;

      ●     Learn the latest concepts in digital marketing

●     Understand the tools used in Digital Marketing

●     Learn how to analyze the trends and design campaigns

●     Learn to create a brand with digital marketing strategies

●     Understand how to become a virtual brand manager

 To become an expert in digital marketing, MIT School of Distance Education offers the best PGCM Course in Digital Marketing designed for working professionals. Learn from Industry experts, get 360-degree career support, learn on the go with the Canvas app and get a personalized classroom experience with MITSDE.

Successful completion of the PGCM Course will qualify you to pursue multiple roles in Digital Marketing, across various domains. A few exceptional job prospects are:

      ●     Digital marketing executive

●     Digital marketing manager

●     Content writing executive

●     Content manager

●     SEO manager

●     Social Media manager

●     Digital marketing specialist

●     Acquisition manager

 The PGCM Course offers an Updated and Upgraded Curriculum, All-inclusive Study Material, MITSDE’s e-Learning virtual campus that provides state-of-the-art learning, and much more.

Career opportunities after PGDM in HR

 Whether in a small business or a large corporation, human resources serve as the backbone of any organization that runs 24*7 ensuring seamless functioning and operations. An HR manager's responsibilities include - maintaining the company's employee database, payroll processing, hiring, maintaining personal files, employment laws, and regulations, compensation, etc. Human Resource Management i.e. HRM’s goal is to improve the performance of their employees for the overall improvement of the organization.

Without effective HR management, a company wouldn’t perform properly as it is a pivotal aspect of every organization. Hence, the role of an HR manager is one of the most significant ones in an organization. To become a successful professional in this field, you must acquire the essential skills required to enter the corporate world as an HR manager.

Pursuing a PG Diploma in Human Resource Management drives your career in the right direction by imparting the in-demand industry-relevant skills and knowledge that make you an efficient HR professional. With distance PGDM in HR for working professionals, not only will you increase your earning potential but also are more likely to advance your careers by entering into higher positions in management.

While there are many benefits of pursuing a PGDM in HR, here are some of the key learning outcomes;

• Understand the basics of Human Resource Management

• Learn the analytical skills for demand and supply forecast

• Learn the various career planning strategies

• Learn Human Resource Information Systems tools

• Understand International HR practices and the latest trend of E-HRM

With these industry-focused skills, covered in the PGDM in HR course, you can  pursue following careers;

HR Manager

• Leads and directs the team of the Human Resource Department within the organization,

• Coordinates and supports the recruitment process, 

• Determining suitable salaries and remuneration, 

• Creating and keeping track of the organization’s overall HR strategies and procedures.

Learning and Development Manager

• Creating and executing learning strategies and programs,

• Assessing the success of development plans,

• Help managers develop their team members through growth opportunities

• Designing e-learning courses, career plans, workshops, etc.

Payroll Manager

• Implementing, maintaining, and reviewing payroll processing systems 

• Ensures timely processing of payroll updates - new hires, terminations, and changes to pay rates.

• Preparing and maintaining records and reports of payroll transactions.

Recruitment Manager

• Creating new and updating existing recruitment procedures

• Keeping track of recruitment metrics i.e. cost to hire, time to fill, etc.’

• Implementing new sourcing methods

You too can instill and master these skills to become the leader with MIT School of Distance Education’s PG Diploma in Human Resource Management. Designed by a team of educational experts and Human resource professionals, the course takes into consideration the latest developments and trends in the field. PGDM in HR provides you with the right skills to excel in these top management positions and discover your true potential.

How effective is a distance PGDM course?

In the past few years, given the technological advancements & improvements in Artificial Intelligence, IoT, or Machine Learning, surviving in this rapidly evolving world is vital more than ever as this change is leading to increasing demand for more qualified and skilled professionals. 

Even with the existing workforce, organizations conduct training programs and workshops to upskill their employees as it is easier and cheaper to address skills gaps in your company than going out and hiring new ones.

For working professionals wanting to upgrade themselves, distance learning colleges are the best option to acquire the required skillset. When it comes to career upskilling, the distance Post Graduate Diploma course in Management (PGDM) has always been popular amongst learners. Let's take a look at the reasons why the distance PGDM Course is preferred and how effective it is;

Industry relevant

PGDM course offers variations in their curriculum pattern depending on the changing market trends. It also offers various specializations to grow with the latest developments and ever-evolving needs of various businesses. The academic faculty frequently arranges Interaction with different industrial people through live sessions and case studies.

Choice of specialization

One of the major advantages of the PGDM course is that it offers various specializations. The course allows students to select any particular specialized course they prefer in their first year with the added flexibility to switch the specialization mid-course. This helps students to gather knowledge of various aspects of the industry and develop their thoughts in diverse ways.

Building a Competitive Advantage

If the organization’s employees possess relevant skills & knowledge, a company automatically gains a competitive advantage and strengthens its market position for the future. 

Getting better placement opportunities

Whether you opt for a PGDM Course after graduation or pursue the course for a better opportunity in the same organization, you stand a better chance to become a more effective leader, develop more dynamic teams and generate innovative ideas for the company. You acquire higher earning potential with your advanced skill base. 

There is no doubt that distance learning courses are a boon for working professionals to get better networking and promotion opportunities. One of the leading institutes MIT School of Distance Education offers distance PGDM courses with specializations in various domains namely Marketing, Finance, Human resources, Operations, Information Technology, and Logistics and Supply Chain. The courses and specializations offered to learners, continue to evolve with the latest developments and needs of various businesses.

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5 Best Career Opportunities for PGDM Graduates

In today's growing competition and ever-evolving advancements, one simply cannot afford to stay ordinary. With these changes, you must upgrade your skills, enhance your qualifications, and search for better career opportunities with career upskilling courses.

For working professionals, pursuing a distance PGDM course will improve professional skills and aptitude and give you a broad knowledge of the industry from a bird’s eye perspective due to the course’s versatility.

The employability rate of Indian business administration graduates rose to 55 percent in 2022, from 47 percent in 2021, according to a research study. With the constantly expanding job market, there are plenty of career opportunities available for you.

Project Manager

Project managers lead an entire team, define project goals, communicate with stakeholders, and execute projects. Your role as a Project Manager is constantly in demand in just about every industry as you play a crucial role in a company’s success. 

• An effective project manager possesses workplace skills like leadership, critical thinking, communication, organization, and vision.

• With a PGDM Project Management, the annual salary of a Project manager in India ranges between ₹4.7 Lakhs to ₹26.0 Lakhs INR with an average of ₹14.0 Lakhs INR.

IT Security Manager

IT Security manager leads a team of professionals to keep the company’s IT Infrastructure safe and to detect and prevent intrusion.

With PGDM in Information Technology, you will progress in the most sought IT field with endless opportunities.

• A competent IT security professional is responsible for monitoring all operations and infrastructure, managing security tools and other technologies, managing resources, etc. 

• IT Security Manager salary in India ranges between ₹8.0 Lakhs to ₹36.0 Lakhs with an average annual salary of ₹17.7 Lakhs. 

Digital Marketing Manager

A Digital Marketing Manager develops, implements, and manages marketing campaigns promoting the company’s products and services.

• With efficient leadership, communication, and adaptability skills, a Digital Marketing Manager is responsible for driving website traffic and acquiring leads/customers.

• Digital Marketing Manager’s salary in India is between ₹3.0 Lakhs to ₹18.4 Lakhs 

HR Manager

Human Resource Managers are responsible for hiring talent and creating training and development programs while maintaining harmony among the employees.

• An HR Manager should excel in skills like time management, negotiation, organization, etc.

• HR Manager salary in India ranges between ₹3.0 Lakhs to ₹17.7 Lakhs with an average CTC of ₹6.5 Lakhs

International Logistics Manager

International Logistics Manager overseas vendors to manage import activities, meet service level expectations and develop and implement supply chain strategy for international business expansions.

• Being proficient in standard logistics software, excellent analytical skills, and the ability to lead and manage the supply chain members are some of the key skills required for efficient logistics management.

• International Logistics Manager salary in India ranges between ₹2.5 Lakhs to ₹19.9 Lakhs

After graduating, you can get your dream job with better earning opportunities with MIT School of Distance Education’s Distance PGDM Course. The one and half year Post Graduate Diploma Courses in Management from MITSDE include various Management specializations like Marketing, HR, Finance, Project, Materials, Supply Chain, IT, and Telecom. These Distance MBA/PGDM Courses provide you with the best learning experience with vast career opportunities.

 

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