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Showing posts from December, 2024

CAP of AI in Digital Marketing

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What is the Career Scope After a PGDM or an MBA in Business Analytics?

Introduction Data drives today's world, and business decisions increasingly depend on analytical insights. This shift has attracted an explosive demand for professionals who blend business acumen with advanced analytical skills. A Postgraduate Diploma in Management (PGDM) or a Master of Business Administration (MBA) in Business Analytics is a gateway to a career that aligns with this demand. In this blog, we'll explore the career opportunities, roles, and industries available to graduates in this field. What is Business Analytics? Business Analytics (BA) is using data to drive business decisions. It combines statistical analysis, predictive modeling, and data visualization to uncover patterns, trends, and insights. The goal is to provide actionable recommendations to improve operational efficiency, customer experience, and profitability. A PGDM or MBA in Business Analytics equips students with skills in data management, machine learning, artificial intelligence, and business s...