Monday, January 17, 2022

A career in Marketing after PGDM; Benefits, Scope & Opportunities

Marketing is one of the rewarding professions in the Indian Market and it has been always

a demanding and challenging profession since the beginning of the branding era. 

With the rising number of startups every day the competition in the market has been cutthroat.

This postgraduate diploma management in marketing is one of the sought-after courses for 

students as well as for the professionals who are willing to upscale their skills. 

The PGDM in marketing investigates fundamental approaches to understanding markets and 

the portfolio of the product offerings. Market observation, identifying the target market and 

product developments are some of the attributes of these modules accessible through hybrid learning mode.


PGDM marketing scope

When you are pursuing PGDM marketing, it opens the door to several career opportunities. 

Now marketing is a broad concept. There are several marketing possibilities in marketing 

and one can have plenty of job opportunities in this field.


Benefits of PGDM in Marketing

The topics covered during the course are essential in understanding the market. 

The topic that is included in the syllabus includes


·         B2B Marketing Strategies

·         Advanced level of digital marketing

·         Business Strategies

·         Marketing Communications

·         Market research and consumer behavior

·         Key principal of marketing and management


Professionals who deal with the marketing area have an in-depth understanding of the market through 

conducting product sales promotions through online and offline mediums. Career building in marketing 

is a leap of faith and once you take it accordingly you will be rewarded.

 

Higher Placement and Job opportunities

 

Like we discussed above the market is full of competition and hence the opportunities in the field 

of marketing are quite high and at the same time regarding too. Not all job roles have a similar level of growth. 

Jobs related to marketing undoubtedly have another level of growth compared to any other sector of any establishment. 

Marketing itself has its type and it's always evolving. 

Be it in Digital Marketing methods or traditional marketing methods, if you excel well, you will grow well.

Several sectors are waiting for you, be it public or private after you complete PGDM.


Sunday, January 2, 2022

What is the future of Operations Management in India?

 What is Operations Management?  

Operations Management is the administration of business practice to build the highest level of accuracy and efficiency within the company. It relates to the conversion of labor and material into goods and services as fast as possible in order to provide the maximum scope of profit in an organization. The operation management team also attempts to balance its cost with the revenue generated to achieve maximum profit. 

Operation and Supply Chain Management 

The key function of operations management relates to the management of inventory through the supply chain. To be an effective management operation professional one must understand the process of how a company operates seamlessly and get the operation inflow. The operational managers must have a solid understanding of the logistics for efficient operation in an organization. 

Scope & Functioning of  Operation Management

The operations manager takes charge of the overall production process and also ensures that every step is efficiently and effectively carried out to ensure maximum profit or productivity of the organization. This results in a high-quality product/ service which is going to boost the demand of the consumers leading to maximum profit. Each and every organization, despite the size, needs operation management as it ensures that the organization meets its goal at a time which further assists to maximum profitability of the company.

Operations are the key function of any organization. For instance, in a manufacturing company or business, the process of production, packaging, and supply to its consumers is mainly termed as the function of the operations. Likewise, in the service sector, the service and the process of providing service would fall under the operational management of the company. Operations can cover a wide variety of functions on the basis of the type of business. Therefore, Distance Learning in operation management has high career opportunities and students pursuing this PGDM in Operations Management become eligible to work in any industry of their preference. The PGDM in Operations Management is one of the popular courses one can opt for owing to its wide scope in near future after completing graduations.

Key functions of the Operation Managers

The Operations Managers deal with the planning, supervising the production of goods and services, and organizing the production process. The Operation Managers also ensure that the organization successfully converts input (materials, technology & labor) into output (product/service) in the most efficient way. It also includes managing information, equipment, trend, technology, as well as other sources needed for the effective production of goods and services.  In simple terms, it’s like getting the most out of the available company resources which adds more to the company profit.

Key Goals of the Operation Management 

The Operational Manager assists in maximizing efficiency within an organization, boosting profit while reducing costs, and also ensuring to provide high-quality products and services that suit consumers’ requirements. Most importantly, the operation management ensures that every single day-to-day operation in the company meets its unique goal.

Consumer Satisfaction

There is only one way to provide consumer satisfaction is by providing quality goods and services to its consumers. The Operation Managers' role is to make sure to offer quality products & services and to meet their requirements. Operation management also ensures that the clients are treated well. With these processes, consumer satisfaction is fully guaranteed.  

Productive  

Operation management gives room for effective and maximum productivity. It also ensures that all the company resources are utilized effectively (from raw materials to human resource) and it is adequately utilized during the process of production.  Modern Operation management revolves around the four theories which include; redesign, lean management, reconfigurable manufacturing system, business process management, and six sigma. The redesign is focused on analyzing and designing the workflow within the company. Whereas reconfigurable manufacturing systems are designed to accelerate change in the software, components, and hardware. 

Advantages of Operation Management 

Some of the key benefit associated with the successful implementation of Operation Management includes; 

  • Effective operation management provides a competitive advantage over the competitors. If the operation management is carried out successfully and efficiently, the company will attain maximum outcome out of the available resources.

  • Operation Management professionals completely understand the regional and global trend,  available resources, and consumer demand. 

  • Operation management also boosts technological advances within the organizations, also ensuring that there is an effective process of functioning and ensuring higher profitability.

  • Operation management also tracks the use of labor timely, approaches the acquisition of the materials, and approaches cost-effective ways to deliver the demand of the consumers.

  • The operational managers are solely responsible for finding the vendors that supply the goods at a reasonable price and also have the ability to deliver the product when needed.  


Reduction of Operational Cost

The cost of production goes down when the operations management is streamlined and run on an autopilot mode and this results in maximum manufacturing of quality products and satisfaction of consumers will effectively increase.

Reduction of cost of operations, in turn, leads to a significant increase in revenue.  It also helps in waste reduction and this can be only possible through effective applications of the operations management process in the organization.  For example, operations management is more prevalent in the healthcare sector. The present healthcare system overuses revenue, emergency-based treatment, and technology. The high expenses of healthcare often remained Uncompensated due to uninsured patients. A prevalence in services is expensive settings which creates a burden on the taxpayer, healthcare institutions themselves, and health insurance holders.    

Regulatory Compliance

There are certain rules and regulations that an organization adheres to.  Studying the operational process helps the corporate management to get rid of the high government charges and adverse regulatory decisions. The department heads also make sure to set adequate internal controls in order to ensure that the tasks are performed in a lawful manner.

Key Takeaways

It includes overseeing an organization's production process in order to create the highest level of efficiency. Operations Management is immensely concentrated on converting resources into quality products and services. Effective operation management helps your company to achieve the desired goal which includes;

The operations managers make sure that the product and service rendered are top-notch. The operation management sectors also examine the reliability and durability of every product before providing it to its consumers.

The service industry also believes in a laid down process that ensures that the service industry offers top-notch service to their respective clients.

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